Before the content for your website is written, your company's objectives should be written down and agreed on by senior management.
With these objectives in mind the Website Design and Development team works with the SEO team to develop a comprehensive list of keywords and phrases. Once the SEO keywords have been determined, our copywriting team goes to work writing content with purpose! We develop a strategy to integrate your organic key words at the right content density to maximize the power of the content. This content will be engaging, informative, and search engine friendly!
Similarly, it is important that your brand remains consistent across all digital and non-digital platforms. Aligning your on-page content writing strategy with your social media strategy is an effective way to streamline your digital presence. Using analytics, we’ll be able to show you the content that’s effective at drawing in new users, and which of your pages might be lacking.
Don’t waste your precious internal resources making guesses at what content will resonate with both human readers and search engines – let A4DM take the guess work out of it!