Case Study: Atlantic Plastic Surgery


Atlantic Plastic Surgery

Atlantic Plastic Surgery, the extremely well regarded practice of Dr. Lawrence Gray, was in need of website that accurately reflected the artistry and innovation inherent in this nationally known surgical center. Dr. Gray was looking for a design that showcased his unique offerings and was easy for clients and potential patients to navigate. In addition, Dr. Gray wanted to bring more traffic to his website and to continue to build an internationalclient base.


After several meeting with Dr. Gray, A4DM determined that a complete website redesign was the best way to accomplish the stated goals. A4DM felt the site should feature an extensive before and after gallery, as well as in-depth explanations of every procedure offered at the practice.

To generate website traffic, A4DM developed a monthly SEO campaign that enables Atlantic Plastic Surgery and Dr. Gray to rank higher for keywords and phrases typically used in the plastic surgery industry. With higher Page Ranks, Dr. Gray has been able to build a greater, national pipeline of potential patients.


A4DM development team created an elegant, user-friendly, highly informative website for Atlantic Plastic Surgery that features a before and after gallery for every procedure offered at the practice, accompanied by information about individual cases. Monthly SEO reporting has moved Atlantic Plastic Surgery to the top positions for many of its keywords and has increased Web traffic by more than 300 visitors per month since the initiation of the campaign. Dr. Gray's practice continues its trajectory of national growth and prominence guided by the expertise of A4DM' Webmasters.