A4DM was tasked with collaborating with the CMO to create a complete marketing strategy and messaging. A4DM also developed a new search engine optimized website that brought their three distinct services offerings together into one site that is user friendly and has compelling, clearly written content demonstrating their many abstract products.
One of Annik's main objectives was to greatly increase its web presence in order to increase leads. A4DM implemented a Search Engine Optimization program that saw Annik's web traffic grow by an incredible 4,800% in the first six months of the program, with bounce rates dropping from 81% down to 33%.
A4DM also regularly creates print collateral materials for Annik, including tradeshow banners, brochures and print ads, in addition to email campaigns, landing pages and other online materials.
Everyone talks about an integrated global agency. A4DM is the first agency I've ever worked with that combines the skill, strategy and practical expertise of a traditional advertising and marketing firm with high-caliber technology and digital prowess to turn our website and email efforts into a lead generating powerhouse. A4DM was able to work seamlessly with all our stakeholders on three continents and meet deadline after deadline. They are true partners.
Rudy Nadilo
Senior Partner Global Research Practice
