Case Study: Optimize Interactive


Optimize Interactive

Located in Denmark, Optimize Agency provides integrated lead generation campaigns and interactive solutions to clients throughout Europe. To prepare for an important new business opportunity, Optimize decided to redesign the agency website. With their presentation fast approaching, it had to be done within 3 weeks.


Optimize started by contacting A4DM to discuss the technologies that would best implement their concepts. Together, we decided on a combination of CSS and JavaScript. A4DM then reviewed their storyboard, making technical and creative suggestions that improved site functionality. Seamless communication between Optimize's creative team and A4DM's technical team resulted in a site design that was compelling, user-friendly and able to be implemented in the compressed timeframe.


After the design was finished, there was less than a week and a half left before the deadline. A4DM development team was up to the challenge. The complex JavaScript implementation was done within a week, leaving a couple of days for proofing and testing. Optimize was ready for their presentation, and they won the new account. With full confidence in A4DM's ability to bring projects in on time and on budget, Optimize has formed a strategic partnership with us to handle their web development and interactive needs.